Michael Kors Access
Can you have a watch that looks analog and traditional, but contains all the functions of a Smartwatch
Allowing for alerts, notifications, and messages without looking at your phone
Company
Details
Role: UX/UI Design
Company: Fossil Group
Individual contributor W/ team support
Timeline: 4 month
an American fashion designer and manufacturer founded in 1984. heir brands include Fossil, Relic, Michele Watch, Skagen Denmark, Misfit, WSI, and Zodiac Watches. Fossil also makes licensed accessories for brands such as BMW, Puma, Emporio Armani, Michael Kors, DKNY, Diesel, Kate Spade New York, Tory Burch, Chaps, and Armani Exchange.
Define
It's about the user's journey
After defining a problem, we focused on structure of the mobile app. This flow will adjust depending on what device you have connect to the user's phone.
Execution
High Fidelity: Parring a Device
During the onboarding process, the user is prompted to pair their wearable. They may skip this step if they want to go straight into the app and set it up later.
The app will scan for nearby wearable devices and display what is available to the user.
Execution
High Fidelity: Sleep Tracking
The chart shows the user their progress toward their sleep goal from the previous night. Additionally, it shows calculated breakdown of when they were sleeping restfully, lightly, or awake.
Execution
High Fidelity: Activity Tracking
This is the landing screen of the app. The user will spend roughly 60% of the time viewing this screen.
The chart shows the user their progress toward their step goal for the day. Additionally, it shows calculated calories burned and steps taken.
Execution
High Fidelity: Goal Tracking
From the overview screen the user can quickly see the status of the current goal.
As the user continues the goal the status bar will fill in with color to indicate the progress of that goal.
Status and thoughts
The mobile application, hybrid watches, and trackers where successfully launched to the public and received positive feedback. The first quarter sells where high and lead MK to lauching a full smartwatch.
The app went live in 2016 and continue to improve
Takeaways
P. 405.414.6892
E. chasepogrady@gmail.com
All works has been designed my Chase O'Grady