Cooperative Opt-in

As a Brand (manufacturer) I don't have the ability to sell my products directly to the consumer. I must sell my products to a retailer, then it can be sold to the consumer.

How can I show ownership and create a connection between my brand and a retailer?

Company

Details

Role: Sr. Product Designer
Company: Weedmaps

Individual contributor W/ team support
Timeline: 2 month

Weedmaps is the largest cannabis aggregator in the world with tech backing for web and mobile applications. With the goal to connect consumer to the best products and stores.

Discovery

What should be the Outcome?

Providing a path for a brand to create a deal pointed at the consumer.

Once a branded deal is created, they can share it with retailers that carry their products. The retailer will have the option to accept or deny the deal.

If a retailer accepts a branded deal, a consumer can view this deal on a brands page, retailers page, or Ad's page within Weedmaps.com or mobile application. The consumer will go to a specified retailer to redeem that deal.

Empathize

Ordering through a brand

Asking participant if displaying orderability through a brand is valuable to consumers.

The outcome showed participants were in favor of transactability.

Most helpful to a user

We wanted to learn what information was most important to consumers at a high-level.

Define

It's about the user's journey

Defining the scope by starting with the needs of a deal to a user. Once those needs where understood, I presented to the brand in a simple step by step path. Once the deal is created they can observe the full list of deals and edit/observe where needed.

Ideate

Iterative Wireframing

After defining the structure, I turned to design explorations. By using the existing design system I utilized many components to achieve our scope.

Execution

High Fidelity: Deal Creation

After several rounds of workshoping and research we determined a step-by-step approach would be the best user-centered solution. Each step of this process will allow a brand to enter the information around a deal.