DieselOn
Deliver users a best in class product, combined with a world-class branded application experience.
Diesel
Details
Role: Sr. UX/UI Designer
Company: Fossil Group
Individual contributor W/ team support
Timeline: 8 months
Diesel is a bold, Italian premium fashion house founded in 1978 in Breganze, Italy, best known for pioneering high-end distressed casual denim and provocative marketing. Operating under the ironic slogan "For Successful Living," the brand recently experienced a major resurgence under creative director Glenn Martens. For more details, visit Diesel.
Empathy
It's about the user's journey
After gaining valuable insights from our subject matter experts (SMEs), we recognized the need for a comprehensive and user-centric approach that would not only meet the immediate requirements but also anticipate future challenges. To address this, we embarked on a journey filled with exploration and innovation, aiming to create solutions that are not only effective but also sustainable in the long run.
Define
Site Architecture
After gaining valuable insights from our discovery process, including interviews and user journey mapping, we turned our attention to creating a robust site structure and information architecture. This step was essential in translating our user-centric approach into a functional and intuitive digital experience.
Execution
Activity Tracking
From the main Activity Screen, users swipe down to see a detailed breakdown of the day's activities, which provides them with a comprehensive overview of how they have spent their time throughout the day, allowing for better planning and reflection on their daily routines.
The graph shows when the user's activity was light, moderate, or intense, giving them insights into their physical engagement levels and helping them understand patterns in their activity that may correlate with their mood or energy levels.
Users can interact with the graph by pressing and dragging to view detailed information about their activities at specific points of the day, which allows them to analyze their performance over time and make informed decisions about their health and fitness goals.
Execution
Sleep Tracking
From the main Activity Screen, users can swipe down to view a comprehensive summary of their sleep from the previous night.
The graph illustrates the periods of restful sleep, light sleep, and wakefulness for the user.
Users can engage with the graph by tapping and dragging to access detailed insights about their sleep at particular times during the night.
Execution
Reward
When you achieve a goal, the user gets a reward that can be both tangible and intangible, enhancing their overall experience and motivation.
The user will feel accomplished in a fun way, as this sense of achievement can lead to increased confidence and a desire to pursue further challenges.
The reward will be present for the user to share with others, fostering a sense of community and encouraging social interaction among peers.
Status and thoughts
This product was successfully launched along with several brands under Fossil Group. Users adopted it quickly and found it to be a great branded experience, appreciating the quality and design that came with it. Many customers expressed their satisfaction, noting how it seamlessly fit into their lifestyle and met their expectations. The positive feedback highlighted not only the product's functionality but also its aesthetic appeal, making it a popular choice among consumers.
Takeaways