Fossil Link Wearables & Woman
Understanding women's perception of technology and the role of the Link tracker.
We interviewed 31 participants, with 23 use cases, 17 woman, 14 experts, to create 1 big idea.
Company
Details
Role: UI/UX Designer
Company: Fossil Group
Team
Timeline: 1 month
an American fashion designer and manufacturer founded in 1984. heir brands include Fossil, Relic, Michele Watch, Skagen Denmark, Misfit, WSI, and Zodiac Watches. Fossil also makes licensed accessories for brands such as BMW, Puma, Emporio Armani, Michael Kors, DKNY, Diesel, Kate Spade New York, Tory Burch, Chaps, and Armani Exchange.
Empathy
It's about understanding
