Fossil Link Wearables & Woman

Understanding women's perception of technology and the role of the Link tracker.

We interviewed 31 participants, with 23 use cases, 17 woman, 14 experts, to create 1 big idea.


Role: UI/UX Designer
Company: Fossil Group

Timeline: 1 month

an American fashion designer and manufacturer founded in 1984. heir brands include Fossil, Relic, Michele Watch, Skagen Denmark, Misfit, WSI, and Zodiac Watches. Fossil also makes licensed accessories for brands such as BMW, Puma, Emporio Armani, Michael Kors, DKNY, Diesel, Kate Spade New York, Tory Burch, Chaps, and Armani Exchange.


It's about understanding

P. 405.414.6892


All works has been designed my Chase O'Grady