Fossil User Experience

Mapping the complex and comprehensive journey of Fossil Hybrid watches and trackers. This endeavor will entail a detailed exploration of every stage, offering insights into the user experience at each step.

We uncover pain points, opportunities for improvement, and ultimately enhance the overall user experience for Fossil hybrid watch users.


Role: UI/UX Designer
Company: Fossil Group

Individual contributor W/ team support
Timeline: 3 month

An American fashion designer and manufacturer founded in 1984. heir brands include Fossil, Relic, Michele Watch, Skagen Denmark, Misfit, WSI, and Zodiac Watches. Fossil also makes licensed accessories for brands such as BMW, Puma, Emporio Armani, Michael Kors, DKNY, Diesel, Kate Spade New York, Tory Burch, Chaps, and Armani Exchange.

Post Onboarding Journey

Situation: no device connected

This user story highlights the importance of clear and accessible device documentation, user-friendly onboarding processes, and proactive communication to ensure users can make the most of their Fossil hybrid watch.

It demonstrates a commitment to enhancing the user experience by providing valuable information and updates when they matter most.

Post Onboarding Journey

Situation: connected hybrid smartwatch

Once a watch is successfully connected, the user's ability to access detailed information about the watch's features and enhance their overall experience is crucial.

This step signifies a commitment to user empowerment, ensuring that users can easily explore and utilize the full potential of their Fossil hybrid watch, leading to a more satisfying and valuable user experience.

Link Feature Journey

Situation: connected hybrid watch

The LINK feature and acquire a thorough understanding of its various functions demonstrates a user-centric approach to product design.

This user story highlights the importance of providing clear and intuitive setup processes and comprehensive user guides or tutorials.

Ensuring that users can easily configure and utilize the LINK feature effectively aligns with the goal of delivering a seamless and satisfying experience with your product.

Status and thoughts

Now that you have reviewed the structure and architecture around the Fossil case study, if you would like to the mobile application version 1.0 click the button below.


P. 405.414.6892


All works has been designed my Chase O'Grady