Rufflebutts
Provide a self-guided experience for users to navigate easily and accessible through this site. The goal being to reduce everyday frustrations of parents or persons interested in finding and purchasing children's items.
Showcase a clean and modern look with a gender neutral color pallet. All the while telling the users that Rufflebutts soft and gentle clothing match their consumer experience.
Company
Details
Role: Product Designer
Company: Rufflebutts
Individual contributor
Timeline: 1 month
A baby clothes retailer that is committed to providing quality products, personalized customer service, and a fabulous shopping experience. They are based in the US and believe in the golden rule.
Product List Page
Providing smooth and easy filters for users to access specific needs while browsing through the catalog.
The global navigation is condensed to show main functionality. Responsively, the mobile version truncates all filters to drop down except age.
Product Details Page
Using color and hierarchy to self-guide the user to make the specifics selections that need to be taken.
Secondary information like details, reviews, and shipping/returns are truncated to allow a user's focus on the primary actions.
Incentive
Showcased at the bottom of the webpage, This campaign is meant to drive customer retention and to drive the user to a deeper engagement.
The Bow Club allows customers to feel rewarded through a simple monthly gift and a small discount to accessorize an outfit or single item. This will increase engagement at a cost effective solution.
Status and thoughts
Taking a complex web page and simplifying it to the average consumer will increase overall sales and drive the company into a net positive direction.
Takeaways
P. 405.414.6892
E. chasepogrady@gmail.com
All works has been designed my Chase O'Grady