Foundmi Tracker
Create a streamlined path to track important items in a user's life by adding connectivity. Increasing salability by adding a collectible component and encouraging superfandom with licensing partnerships.
Allowing for a user-centric process and function.
Company
Details
Role: Sr. UI/UX Designer
Company: Bioworld Merchandise
Individual contributor W/ team support
Timeline: 2 Years
Bioworld is the leading global manufacturer of licensed apparel, accessories, and home goods. Bioworld partners with the world’s most iconic creators and brands to bring pop culture to life, all to create deeper connections between fans and the things they love.
Define
Features and navigation
This will allow a brand to select a set number of retailers they want to offer a consumer first.
Allowing a brand to grow or continue a relationship with a retailer also letting vertical(manufacturing + retail) brands to offer their locations first to consumers.
It will also help consumers to have visibility that they can transact on a brand's page.
Define
Features and Navigation
The mobile application will offer two types of global navigational points. If you have a connected device you will see specific features per device. But if you have NO connected devices you still have the ability to navigate through the application.
Global Features
Connected Device Features
Profile
Settings
Collections
Selfie
Help
Tracker
Detection
Triggers
Geo-tagging
Wallet
Detection
Drop detection
Card removal
Define
Device Scenarios
Most Users will own a single device for tracking important items.
Many will use the trigger functions to take a selfie
Some will have multiple devices attached to their personal items they want to track
Define
Connectivity Model
Device Features
Listen for your device
Take a selfie
Get directions
BLE Tracker
Device Features
Listen for your device
Drop alert
Get directions
BLE Wallet
Get the Collection
The app can accommodate multiple devices. User simply swipes the card to display the next device. If the user wants to add a new device just swipe to the end of their current list and tap the add button.
Scalability
Structure
Connectivity Landscape
Using BLE (Bluetooth Low Energy), the users will have to be within 100ft or less to ring your Foudmi device.
When a user goes outside of 100ft the tag will pin the last know location.
Location
Device's location will be automatically updated once a user is in range. Users will have access to view the signal strength.
Features Breakdown
Drop Detection
In addition to location the wallet, users will be notified if the wallet drops 3' or more.
Features Breakdown
Status and thoughts
Foundmi 1.0 was live along with 2 collections that were on the market before my arrival at the company. After my arrival we launched Foundmi 2.0 mobile application in March of 2017 for both iOS and Android along with three additional collections.
The wallet went on the market Q4 of 2017. Foundmi sold over a million devices throughout multiple countries.
Takeaways
P. 405.414.6892
E. chasepogrady@gmail.com
All works has been designed my Chase O'Grady